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Idea Lab Marketing specializes in brand development and management through an integrated advertising, graphic design, interactive, social media and public relations platform.


The Idea Lab Marketing and Communications blog is a collaborative effort, co-authored by the firm's creative team. Idea Lab Marketing is a private firm owned and managed by Jack Paolin and Jay Winkler (pictured above).

CEO, Jack Paolin sold Paolin & Sweeney Advertising & Public Relations in 1996, it was one of New Jersey’s 10 largest agencies. He founded Idea Lab Marketing later that year, and thanks to 30 years of marketing success, he has never looked back.

Executive VP & Creative Director, Jay Winkler, joined Idea Lab as partner in 2003. Jay has spent over 20 years of his career creating award-winning campaigns for a diverse roster of clients.

Coupling that leadership with an experienced creative team and a PR division skilled in the art of media exposure, Idea Lab has become an agency that knows how to create business for its clients, in traditional advertising arenas as well as the emerging field of digital marketing. At many agencies, “branding” is just another buzzword. At Idea Lab, it is the foundation for a proven record of success.